Sutherland Campbell's founder, Jim Campbell, developed an international career in sales & marketing and general management with several leading brands including Land Rover, MG Rover, Jaguar, Rolls Royce & Bentley and RAC plc. He worked closely with BMW, VAG, and Ford. Jim appointed and managed several leading marketing agencies both in the UK and internationally, including Bates Dorland, WCRS, VCCP, Carlson, MMM, RBH and Oakwood. Jim also appointed BBDO Asia Pacific, Ogilvy & Mather Beijing and led the Jaguar CRM business as Global Account Director with Wunderman a division of Young & Rubicam/WPP. His entrepreneurial flair was also further developed by founding and managing Sutherland Campbell International Limited.
Jim is now focusing on four major streams of activity Strategy, Marketing, Automotive and Eco Technology. He is enhancing his knowledge and networking through his role as Automotive Advisor to the Sustainable Vehicle Engineering Centre at Oxford Brookes University. He is an alumni of the University of Strathclyde, CASS Business School at City University and Oxford Brookes University.
Major Roles :
1992 Director Asia Pacific, Land Rover/BMW
1997 Marketing Director, Land Rover UK/BMW
1999 Global Jaguar Account Director, Wunderman/WPP
2000 World-wide Marketing Director Rolls-Royce and Bentley Motor Cars/VAG
2002 Marketing Director, Car Importation Division, RAC plc
2008 Managing Director, Sutherland Campbell
2008 Automotive Advisor, Oxford Brookes University
2009 Founding Partner, Eco Auto Research
2010 Industry Link Advisor, Oxford Brookes University