Sutherland Campbell has excellent links with PR agencies and motoring journalists. This allows us to provide clients with specialist PR advice for motoring, business and lifestyle titles as well as broadcast and online media.
PR agency partners specialise in motoring, sports and lifestyle PR with expertise in product ride and drives, sponsorship activation and focused model activity.
We fully recognise the potential power of PR linked closely to CRM programs, particularly online activity. We have first-hand experience of the power of positive PR coverage linked to a professional web-enabled lead management system.
In addition to all the sponsorship based event activity, we have varied and comprehensive experience of launching new products. We also have excellent event management and driving experience partners.
Assignments:
- Product launches of Range Rover, Freelander, Discovery, Jaguar X-type, Bentley GT Continental and MGf.
- Importer conferences in Thailand, Singapore, Hong Kong and New Zealand.
- Land Rover's 'In Search of a Legend' PR Campaign to highlight UK customer loyalty and promote Defender 'Heritage and Anniversary LE' models.
- Stand design, management and budget effectiveness for numerous motor shows in the UK and worldwide.
- Developed and presented at the Worldwide Dealer Conference for Rolls Royce & Bentley.
- Presented at Jaguar Conferences in Dubai & Singapore.
- Masterminded the highly successful PR Launch of Range Rover in the Forbidden City, Beijing in the presence of the the Chinese and UK Governments.
Rt Hon Michael Heseltine, Range Rover Launch |
Sir Ranulph Fiennes "In Search of a Legend" |